Role
Concept
Art Direction
Prop Making
Concept
Art Direction
Prop Making
Team
Photography & Retouch: Rob Wilson
Agency: OPX
Photography & Retouch: Rob Wilson
Agency: OPX
ICBS
The brief. Create two conceptual still life images for web & print in response to key themes for the latest web redesign.
The idea. For ‘Sustainable Growth and Social Responsibility’ I created a perilously balanced structure to show the delicate nature and challenges of sustainable growth. A combination of simplified visual devices represent people, technology, growth and housing. For ‘Digital Transformation’ the concept was to show experimentation and play within a digital environment.
The images feature on their website and on the cover of Imperial Business 2020.
