Role
Art Direction 
Team
Social Designer: Katie Lysieko
Videography: Thomas Smith
Photography: Rob Wilson
Animation: Ben Rosser

MOO Paid Media


The brief.  MOO's marketing success hinges on its paid media strategy. This crucial channel drives customer acquisition to the e-commerce site and engages users with targeted messages highlighting diverse product offerings, brand propositions, or specific campaigns.

The idea. Campaign videos prioritising customer benefit, even when briefs have varying core messaging and intent. In close collaboration with Social Designers and Videographers, we craft engaging, informative, and easily digestible storytelling experiences.


Brand USP ‘Printfinity’ campaign

Product-led brand campaign

MOO Business Services campaign
© Philip Bailey 2025