Role
Concept
Design
Art Direction
Team
Copy: Ed Ross
Photography: Rob Wilson, Chynna Guyat 
Artwork: Ben Rosser, Abi Harrison

March 2024 Campaign 


The brief. Showcase MOO’s new identity and how we are the right partner for growing brands.

The idea. We used the updated identity & brand strategy to reintroduce MOO in a way that feels fresh and relevant to our target audience, focussing on brand USPs and reminding customers what we’re all about.






© Philip Bailey 2025