Role
Concept
Design
Art Direction

Team
Copy: James North
Photography: Rob Wilson, Luke Fullalove
Artwork: Ben Rosser
Video: Thomas 
Social Designer: Katie Lysieko 

Perpetual Planner

The brief. MOO launched a new planner featuring an innovative component: the calendar clip, which needed a bit of explanation.

The idea. Encourage users to think of the action 'clip, plan, do' when using the Perpetual Planner. As part of the go-to-market campaign, we created a USP-focused video and an explainer interview with the product designer, Felix.