Perpetual Planner

MOO | 2022 | Global product launch

MOO's first global product launch following the pandemic introduced the Perpetual Planner, a thoughtfully designed notebook with an innovative calendar clip that lets you pick up your plans wherever you left off.

Together with our copy team, we developed Clip. Plan. Do., a simple, action-led concept celebrating the planner's unique functionality. Through playful product photography, a feature-led video and an interview with the product designer, we brought the product's design and story to life across digital channels.

I led concept development, design and art direction, shaping the campaign's visual storytelling from initial idea through to delivery. Working with our in-house creative team, I helped develop the product photography and video content, ensuring the planner's distinctive features remained at the heart of the campaign.

Role
Concept
Design
Art Direction

Team
Copy: James North
Photography: Rob Wilson, Luke Fullalove
Artwork: Ben Rosser
Video: Thomas
Social Designer: Katie Lysieko