Role
Art Direction
Producer
Art Direction
Producer
Team
Director: Jonny Davies
DoP & Editor: Thomas Smith
Stylist & Art Director: Chynna Guyat
Copy: Leona Ford
Motion Graphics: Ben Rosser
Gaffer: Bobby Goulding
HMUA - Emily Dhanjal
Wardrobe Stylist - Joshua Hargreaves
Director: Jonny Davies
DoP & Editor: Thomas Smith
Stylist & Art Director: Chynna Guyat
Copy: Leona Ford
Motion Graphics: Ben Rosser
Gaffer: Bobby Goulding
HMUA - Emily Dhanjal
Wardrobe Stylist - Joshua Hargreaves
Think Bigger. Brand Better.
The brief. MOO wanted to reach new audiences through Connected TV, a channel the brand had never used before. The objective was to create a pair of awareness ads that would introduce MOO to brand-conscious businesses, highlight our expanded product range, and feel distinctly “MOO”.
The idea. The creative idea centred on giving brands main character energy. That corporate gifting doesn’t need to be dull and expected; with MOO, you can bring your brand to life and take it with you everywhere you go.
We developed three fictional brands and characters, using retro styling and pre-digital references to dramatise their worlds.
Every element from concepting, storyboarding, art direction, styling, filming, editing and post was done in-house by the MOO Creative team, supported by specialist crew for lighting, styling and HMU.
My role was hands-on creative direction and, for the first time, I took on production responsibilities to help deliver the idea end-to-end with the team.
