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<channel>
	<title>pb-design</title>
	<link>https://philip-bailey.com</link>
	<description>pb-design</description>
	<pubDate>Mon, 31 Aug 2026 21:03:15 +0000</pubDate>
	<generator>https://philip-bailey.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Index</title>
				
		<link>https://philip-bailey.com/Index</link>

		<pubDate>Sun, 04 Aug 2024 16:40:45 +0000</pubDate>

		<dc:creator>pb-design</dc:creator>

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		<title>So Good, It's Hard To Let Go</title>
				
		<link>https://philip-bailey.com/So-Good-It-s-Hard-To-Let-Go</link>

		<pubDate>Mon, 31 Aug 2026 21:03:15 +0000</pubDate>

		<dc:creator>pb-design</dc:creator>

		<guid isPermaLink="true">https://philip-bailey.com/So-Good-It-s-Hard-To-Let-Go</guid>

		<description>
	Role
Creative LeadConcept Development

Art Direction
Set &#38;amp; Product Design

	Team
Creative Strategy: Leona Ford
Director, DoP &#38;amp; Editor: Thomas Smith
Stylist &#38;amp; Art Director: Chynna Guyat
Writer:&#38;nbsp;James Reader
Motion Graphics: Abi HarrisonGaffer: Bobby Goulding
HMUA - Emily Dhanjal
Wardrobe Stylist -&#38;nbsp;Sian O'Donnell


	So Good, It’s Hard to Let Go &#38;nbsp;

The brief. &#38;nbsp;
Following the success of MOO’s first in-house Connected TV campaign, the challenge was to push our next brand film further - creating something more cinematic, emotionally engaging and memorable, while keeping MOO’s product quality at the heart of the story.

With no Creative Director in place at the time, I partnered with our Creative Strategist to lead the initial creative development, exploring new emotional territories for the brand and building internal buy-in for a more ambitious approach.
The idea.&#38;nbsp;So good, it’s hard to let go.&#38;nbsp;

Our customers are proud of the things they make with MOO. We took that feeling and pushed it to an irrational extreme: what if your branded products looked so good, you simply couldn’t bring yourself to give them away?

By exploring anxiety and fear, an unusual territory for MOO, we found a way to build tension into an otherwise simple product story. 
With each interaction, emotions heighten as a business owner struggles to give away her beloved branded merch.







The making. To make the idea believable, we needed to build a world around it.

For three days, we transformed the first floor of MOO's Camden office into a working film set, constructing a fictional conference environment from scratch.

At its centre was a fully built event stand for our fictional business, surrounded by signage, branded collateral, props and conference attendees.

I led the visual development of this world across casting, styling, hair and make-up, set design, and product design, and oversaw all internal and external team members during concept, production, and post-production.&#38;nbsp;

&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/cfc695208155e3ba44055d184048d4af2c296c8f2966a87824ecb449722cadca/CP-0163-H1-2026-awareness-video-BTS-039-lowres.jpg" data-mid="251717003" border="0"  src="https://freight.cargo.site/w/1000/i/cfc695208155e3ba44055d184048d4af2c296c8f2966a87824ecb449722cadca/CP-0163-H1-2026-awareness-video-BTS-039-lowres.jpg" /&#62;
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The impact. In its first eight weeks, the campaign outperformed MOO's previous Connected TV creative across every major performance measure.

+37%&#38;nbsp;more visits to MOO.com after exposure to the CTV campaign.

3×&#38;nbsp;as many viewers went on to purchase.

3.5×&#38;nbsp;more attributed revenue - $94k in eight weeks, versus $26.6k from the previous campaign.

On YouTube, the campaign delivered:

4.7×&#38;nbsp;more conversions, at approximately one tenth of the cost.

The 15-second edit became the standout performer, achieving a click-through rate of over 5%.

The YouTube campaign had also shifted towards a different optimisation strategy, which contributed to its improved conversion performance. But the results across both channels gave us confidence that the new creative direction was connecting with audiences.
 

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	<item>
		<title>Think Bigger. Brand Better. </title>
				
		<link>https://philip-bailey.com/Think-Bigger-Brand-Better</link>

		<pubDate>Tue, 20 Jan 2026 20:06:02 +0000</pubDate>

		<dc:creator>pb-design</dc:creator>

		<guid isPermaLink="true">https://philip-bailey.com/Think-Bigger-Brand-Better</guid>

		<description>
	Role
Art Direction
Producer
	Team
Director: Jonny Davies
DoP &#38;amp; Editor: Thomas Smith
Stylist &#38;amp; Art Director: Chynna Guyat
Copy: Leona Ford
Motion Graphics: Ben RosserGaffer: Bobby Goulding
HMUA - Emily Dhanjal
Wardrobe Stylist - Joshua Hargreaves






	Think Bigger. Brand Better.&#38;nbsp;

The brief.&#38;nbsp;MOO wanted to reach new audiences through Connected TV, a channel the brand had never used before. The objective was to create a pair of awareness ads that would introduce MOO to brand-conscious businesses, highlight our expanded product range, and feel distinctly “MOO”.
The idea.&#38;nbsp;The creative idea centred on giving brands main character energy. That corporate gifting doesn’t need to be dull and expected; with MOO, you can bring your brand to life and take it with you everywhere you go.&#38;nbsp;
We developed three fictional brands and characters, using retro styling and pre-digital references to dramatise their worlds.









Every element from concepting, storyboarding, art direction, styling, filming, editing and post was done in-house by the MOO Creative team, supported by specialist crew for lighting, styling and HMU.&#38;nbsp;
My role was hands-on creative direction and, for the first time, I took on production responsibilities to help deliver the idea end-to-end with the team.

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&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/84eaaeacf9aa2a9963f16510d221bdf0e09fe765fcc1d71b9beaccf1fc35462d/Copy-of-IMGP0195.jpg" data-mid="243669144" border="0"  src="https://freight.cargo.site/w/1000/i/84eaaeacf9aa2a9963f16510d221bdf0e09fe765fcc1d71b9beaccf1fc35462d/Copy-of-IMGP0195.jpg" /&#62;</description>
		
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	<item>
		<title>MOO Art Direction</title>
				
		<link>https://philip-bailey.com/MOO-Art-Direction</link>

		<pubDate>Sun, 11 Aug 2024 21:10:25 +0000</pubDate>

		<dc:creator>pb-design</dc:creator>

		<guid isPermaLink="true">https://philip-bailey.com/MOO-Art-Direction</guid>

		<description>
	Role
Art Direction
	Team
Photography: Chynna Guyat, Rob Wilson

	MOO Art Direction&#38;nbsp;

The brief. Photography is a cornerstone of MOO’s brand identity. For the 2024 brand refresh, we set out to refine and elevate our art direction style. 
The idea. We developed a three-tier photography system, with each tier serving a unique purpose: showcasing impactful details, providing contextual narratives, or representing the end customer’s experience with MOO’s products.

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	<item>
		<title>Welcome Email Series</title>
				
		<link>https://philip-bailey.com/Welcome-Email-Series</link>

		<pubDate>Wed, 07 Aug 2024 21:26:32 +0000</pubDate>

		<dc:creator>pb-design</dc:creator>

		<guid isPermaLink="true">https://philip-bailey.com/Welcome-Email-Series</guid>

		<description>
	Role
Design
Concept
Art Direction
	Team
Copy: Jonathan WilliamsPhotography: Chynna Guyat
Artwork: Ben Rosser
	Welcome Email Series&#38;nbsp;

The brief.&#38;nbsp;The onboarding program for new customers and first-time buyers needed an update to align with MOO’s refreshed brand, both visually and tonally.
 
The idea. Showcase the benefits, offers, and services in a way that feels uniquely MOO—creative, human, and engaging. The art direction draws inspiration from the everyday, infused with a playful, office-core aesthetic.



&#60;img width="5862" height="3669" width_o="5862" height_o="3669" data-src="https://freight.cargo.site/t/original/i/c4ae9a379be686a0cf3eadd1394975478feeef222b43f574ee6771dbb1217c01/0736WF-First-Time-Buyer-Lifecyle-Program-045.jpg" data-mid="216010799" border="0"  src="https://freight.cargo.site/w/1000/i/c4ae9a379be686a0cf3eadd1394975478feeef222b43f574ee6771dbb1217c01/0736WF-First-Time-Buyer-Lifecyle-Program-045.jpg" /&#62;&#60;img width="7590" height="4931" width_o="7590" height_o="4931" data-src="https://freight.cargo.site/t/original/i/33e8abceff7879083d50129fe321914bad1e0ecd87093387dfa66cb2925ff63b/0736WF-First-Time-Buyer-Lifecyle-Program-093-UK.jpg" data-mid="216010800" border="0"  src="https://freight.cargo.site/w/1000/i/33e8abceff7879083d50129fe321914bad1e0ecd87093387dfa66cb2925ff63b/0736WF-First-Time-Buyer-Lifecyle-Program-093-UK.jpg" /&#62;&#60;img width="3553" height="2033" width_o="3553" height_o="2033" data-src="https://freight.cargo.site/t/original/i/d4ff2ba8fc79dee7aba74efa8e4e79d8eac2df2839a9b5dcb6adb89a2e6ba9ba/Email-Group.png" data-mid="216184122" border="0"  src="https://freight.cargo.site/w/1000/i/d4ff2ba8fc79dee7aba74efa8e4e79d8eac2df2839a9b5dcb6adb89a2e6ba9ba/Email-Group.png" /&#62;
&#60;img width="8400" height="5098" width_o="8400" height_o="5098" data-src="https://freight.cargo.site/t/original/i/a086a556a8f5bb93be98cd4ee7ba4aa9ff30e4dbab9564163c321bb57be10b65/0736WF-First-Time-Buyer-Lifecyle-Program-312.jpg" data-mid="216010809" border="0"  src="https://freight.cargo.site/w/1000/i/a086a556a8f5bb93be98cd4ee7ba4aa9ff30e4dbab9564163c321bb57be10b65/0736WF-First-Time-Buyer-Lifecyle-Program-312.jpg" /&#62;&#60;img width="7027" height="5655" width_o="7027" height_o="5655" data-src="https://freight.cargo.site/t/original/i/e1938677eb9e0d05ebb8accf696dc40363fa7aa9c42fdf960b430c5ae5a4c929/0736WF-First-Time-Buyer-Lifecyle-Program-272.jpg" data-mid="216010807" border="0"  src="https://freight.cargo.site/w/1000/i/e1938677eb9e0d05ebb8accf696dc40363fa7aa9c42fdf960b430c5ae5a4c929/0736WF-First-Time-Buyer-Lifecyle-Program-272.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Together We Make It</title>
				
		<link>https://philip-bailey.com/Together-We-Make-It</link>

		<pubDate>Sun, 11 Aug 2024 20:25:46 +0000</pubDate>

		<dc:creator>pb-design</dc:creator>

		<guid isPermaLink="true">https://philip-bailey.com/Together-We-Make-It</guid>

		<description>
	Role
Design
Branding
Art Direction
	Team
Production Studio: NUSA Studios
Creative Direction: James North

	Together We Make It

The brief. We set out to drive customer acquisition and boost brand awareness through a targeted paid media campaign. 
The idea. A brand film showcasing how MOO supports businesses at every stage of growth, from startup to enterprise. The story follows a brand owner’s journey from a kitchen startup to the boardroom, highlighting how MOO’s products and services are there to empower and support every step of the way.
Created by NUSA Studios in collaboration with the MOO team. 




    

&#60;img width="2625" height="3500" width_o="2625" height_o="3500" data-src="https://freight.cargo.site/t/original/i/7ed7eb94d529ed76c3b4f0149700ae8a57ebb5cb1714bfc5edb7ebc6980aa67b/Meddo-OOH-Mockup-2.png" data-mid="216187593" border="0"  src="https://freight.cargo.site/w/1000/i/7ed7eb94d529ed76c3b4f0149700ae8a57ebb5cb1714bfc5edb7ebc6980aa67b/Meddo-OOH-Mockup-2.png" /&#62;
&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/84dca3347ac0de969e5f5aa44ff4cf254bb73860a1ae1f5291af746b4e679e56/Meddo-OOH-Mockup-1.png" data-mid="216187376" border="0"  src="https://freight.cargo.site/w/1000/i/84dca3347ac0de969e5f5aa44ff4cf254bb73860a1ae1f5291af746b4e679e56/Meddo-OOH-Mockup-1.png" /&#62;
&#60;img width="1790" height="1900" width_o="1790" height_o="1900" data-src="https://freight.cargo.site/t/original/i/bcf9e9b1d995ef8ab429f0ace3baae22cd03222aae763daf71f9c9f1dae25c98/Meddo-OOH-Mockup-4.png" data-mid="216188983" border="0"  src="https://freight.cargo.site/w/1000/i/bcf9e9b1d995ef8ab429f0ace3baae22cd03222aae763daf71f9c9f1dae25c98/Meddo-OOH-Mockup-4.png" /&#62;


&#60;img width="1216" height="912" width_o="1216" height_o="912" data-src="https://freight.cargo.site/t/original/i/9389421da625c8292ab3b1ac2f66b35673719faddbda47f82488879d23bd49f8/0654WF-RM-1216x912-MOO-USPs-Video.jpg" data-mid="216189088" border="0"  src="https://freight.cargo.site/w/1000/i/9389421da625c8292ab3b1ac2f66b35673719faddbda47f82488879d23bd49f8/0654WF-RM-1216x912-MOO-USPs-Video.jpg" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/8ff1f45d5f580d2bbc1b13d8876be861b6cc4ec77644b761c71d711a598866ad/0654WF-GIF-16.gif" data-mid="216184302" border="0"  src="https://freight.cargo.site/w/600/i/8ff1f45d5f580d2bbc1b13d8876be861b6cc4ec77644b761c71d711a598866ad/0654WF-GIF-16.gif" /&#62;


&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/35fe35f5dc73ae01b66a8f1cf6d0f31ce6a6030214f0fce64af09e41ab917f5f/IMG_3211.jpg" data-mid="216190700" border="0"  src="https://freight.cargo.site/w/1000/i/35fe35f5dc73ae01b66a8f1cf6d0f31ce6a6030214f0fce64af09e41ab917f5f/IMG_3211.jpg" /&#62;
&#60;img width="3072" height="4080" width_o="3072" height_o="4080" data-src="https://freight.cargo.site/t/original/i/73f54a61151c8b8b3ec67147746271b4b5c0a52e7887caf70e2a872b157b4832/PXL_20240129_172621488.jpg" data-mid="216190708" border="0"  src="https://freight.cargo.site/w/1000/i/73f54a61151c8b8b3ec67147746271b4b5c0a52e7887caf70e2a872b157b4832/PXL_20240129_172621488.jpg" /&#62;
&#60;img width="3072" height="4080" width_o="3072" height_o="4080" data-src="https://freight.cargo.site/t/original/i/a8146dd1e2eb7a9b84443f5c62578459eb5213a17332e78b953ed2a646266dd8/PXL_20240130_174210858.MP.jpg" data-mid="216190711" border="0"  src="https://freight.cargo.site/w/1000/i/a8146dd1e2eb7a9b84443f5c62578459eb5213a17332e78b953ed2a646266dd8/PXL_20240130_174210858.MP.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/4fbce3ad85c605f93fa2d772e7b0f89bb6a41771981edbe56a9815072b18780a/IMG_3219.jpg" data-mid="216190704" border="0"  src="https://freight.cargo.site/w/1000/i/4fbce3ad85c605f93fa2d772e7b0f89bb6a41771981edbe56a9815072b18780a/IMG_3219.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>March 2024 Campaign</title>
				
		<link>https://philip-bailey.com/March-2024-Campaign</link>

		<pubDate>Sat, 17 Aug 2024 10:56:25 +0000</pubDate>

		<dc:creator>pb-design</dc:creator>

		<guid isPermaLink="true">https://philip-bailey.com/March-2024-Campaign</guid>

		<description>
	Role
Concept
Design
Art Direction


	Team
Copy: Ed RossPhotography: Rob Wilson, Chynna Guyat&#38;nbsp;
Artwork: Ben Rosser, Abi Harrison

	March 2024 Campaign&#38;nbsp;
The brief. Showcase MOO’s new identity and how we are the right partner for growing brands.

The idea. We used the updated identity &#38;amp; brand strategy to reintroduce MOO in a way that feels fresh and relevant to our target audience, focussing on brand USPs and reminding customers what we’re all about.



&#60;img width="3957" height="2429" width_o="3957" height_o="2429" data-src="https://freight.cargo.site/t/original/i/0b65102c529069f46e79fd8908b1f65adfd482cbda11dc2710f2a67a934f68a1/0643-March-Campaign-RW-100-1.jpg" data-mid="216506319" border="0"  src="https://freight.cargo.site/w/1000/i/0b65102c529069f46e79fd8908b1f65adfd482cbda11dc2710f2a67a934f68a1/0643-March-Campaign-RW-100-1.jpg" /&#62;
&#60;img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/59b1307d21f3ab211b0f97bf33dce426076a4efa2a4bd93bd023e2f287bb111d/0643WF-March-Campaign-2024-Paid-1080x1920-HP-ezgif.com-video-to-gif-converter.gif" data-mid="216554811" border="0"  src="https://freight.cargo.site/w/600/i/59b1307d21f3ab211b0f97bf33dce426076a4efa2a4bd93bd023e2f287bb111d/0643WF-March-Campaign-2024-Paid-1080x1920-HP-ezgif.com-video-to-gif-converter.gif" /&#62;

&#60;img width="4397" height="5268" width_o="4397" height_o="5268" data-src="https://freight.cargo.site/t/original/i/3d7fa8b446be4e7f03690146486d4b3ba5b4ce94bcfeedeb99fc338c3e7f6a8a/0643-March-Campaign-RW-629-1-3.jpg" data-mid="216506322" border="0"  src="https://freight.cargo.site/w/1000/i/3d7fa8b446be4e7f03690146486d4b3ba5b4ce94bcfeedeb99fc338c3e7f6a8a/0643-March-Campaign-RW-629-1-3.jpg" /&#62;
&#60;img width="3600" height="1944" width_o="3600" height_o="1944" data-src="https://freight.cargo.site/t/original/i/51deaae4565cad69ce8b0f5cf0722db97a848ba34f3edc1e917e791d37696206/MOO_Site_Pages-March-copy-2.jpg" data-mid="216556187" border="0"  src="https://freight.cargo.site/w/1000/i/51deaae4565cad69ce8b0f5cf0722db97a848ba34f3edc1e917e791d37696206/MOO_Site_Pages-March-copy-2.jpg" /&#62;
&#60;img width="3600" height="1944" width_o="3600" height_o="1944" data-src="https://freight.cargo.site/t/original/i/421ca7c0fac322bf8dbfa5e942b29b7901499057140f95566ff98434dc1bec8b/MOO_Site_Pages-March-copy.jpg" data-mid="216556189" border="0"  src="https://freight.cargo.site/w/1000/i/421ca7c0fac322bf8dbfa5e942b29b7901499057140f95566ff98434dc1bec8b/MOO_Site_Pages-March-copy.jpg" /&#62;
&#60;img width="3600" height="1944" width_o="3600" height_o="1944" data-src="https://freight.cargo.site/t/original/i/f76a47ee185412ca0777241607d9a16b1552dfe8424b03c255e77c97f219b8c5/MOO_Site_Pages-March-copy-3.jpg" data-mid="216556188" border="0"  src="https://freight.cargo.site/w/1000/i/f76a47ee185412ca0777241607d9a16b1552dfe8424b03c255e77c97f219b8c5/MOO_Site_Pages-March-copy-3.jpg" /&#62;

&#60;img width="4353" height="5493" width_o="4353" height_o="5493" data-src="https://freight.cargo.site/t/original/i/8e0e0a8102d7da7888185ce6229e93c68141f26e06736a071a4ba65d96fad0f1/0643-March-Campaign-RW-182.jpg" data-mid="216506321" border="0"  src="https://freight.cargo.site/w/1000/i/8e0e0a8102d7da7888185ce6229e93c68141f26e06736a071a4ba65d96fad0f1/0643-March-Campaign-RW-182.jpg" /&#62;
&#60;img width="560" height="500" width_o="560" height_o="500" data-src="https://freight.cargo.site/t/original/i/863a722436aaf66da20becdc50b8d6cea5c4e293d10e6f053d9b0c05d6eae9bd/0643WF-Hero-560x500-Business-Cards-Printfinity-F6F1ED.gif" data-mid="216506323" border="0"  src="https://freight.cargo.site/w/560/i/863a722436aaf66da20becdc50b8d6cea5c4e293d10e6f053d9b0c05d6eae9bd/0643WF-Hero-560x500-Business-Cards-Printfinity-F6F1ED.gif" /&#62;
&#60;img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/e37cd2aa94b9715bf3937a92554b059aaf31e6406944e24fe1b03df42f52910d/0643WF-Paid-1080x1920-MOO-Services-ezgif.com-video-to-gif-converter.gif" data-mid="216555004" border="0"  src="https://freight.cargo.site/w/600/i/e37cd2aa94b9715bf3937a92554b059aaf31e6406944e24fe1b03df42f52910d/0643WF-Paid-1080x1920-MOO-Services-ezgif.com-video-to-gif-converter.gif" /&#62;

&#60;img width="2775" height="1942" width_o="2775" height_o="1942" data-src="https://freight.cargo.site/t/original/i/55c744ead390bef46011162d031774b53f56287d8eb97945f82cc0d70d22d66b/DM-March-02.png" data-mid="216506501" border="0"  src="https://freight.cargo.site/w/1000/i/55c744ead390bef46011162d031774b53f56287d8eb97945f82cc0d70d22d66b/DM-March-02.png" /&#62;
&#60;img width="2775" height="1942" width_o="2775" height_o="1942" data-src="https://freight.cargo.site/t/original/i/92aaf903032401d190ce0dfc8b114c71596fb0c29f2b90dad97ffd17180e8d8a/DM-March-01.png" data-mid="216506500" border="0"  src="https://freight.cargo.site/w/1000/i/92aaf903032401d190ce0dfc8b114c71596fb0c29f2b90dad97ffd17180e8d8a/DM-March-01.png" /&#62;
&#60;img width="4180" height="2237" width_o="4180" height_o="2237" data-src="https://freight.cargo.site/t/original/i/c80a5cf30a0c580f919f7777356a0cabbe1b71cab1ef669b9ec931ecafb39edf/0643WF-March-Campaign-CG-138.jpg" data-mid="216554715" border="0"  src="https://freight.cargo.site/w/1000/i/c80a5cf30a0c580f919f7777356a0cabbe1b71cab1ef669b9ec931ecafb39edf/0643WF-March-Campaign-CG-138.jpg" /&#62;
&#60;img width="3593" height="2771" width_o="3593" height_o="2771" data-src="https://freight.cargo.site/t/original/i/cad1bae89b899fd1bcba00adbb7ef8dee68c2b57682227fc619fd0b8403bd67a/Emails.png" data-mid="216554709" border="0"  src="https://freight.cargo.site/w/1000/i/cad1bae89b899fd1bcba00adbb7ef8dee68c2b57682227fc619fd0b8403bd67a/Emails.png" /&#62;

&#60;img width="700" height="350" width_o="700" height_o="350" data-src="https://freight.cargo.site/t/original/i/fc673a91d6491c813dd346c3b05595994f477153375b73e17f2757c1c0daafcc/0643WF-March-Campaign-2024-Blog-700x350-MOO-Reimagined-6.jpg" data-mid="216555029" border="0"  src="https://freight.cargo.site/w/700/i/fc673a91d6491c813dd346c3b05595994f477153375b73e17f2757c1c0daafcc/0643WF-March-Campaign-2024-Blog-700x350-MOO-Reimagined-6.jpg" /&#62;
&#60;img width="700" height="350" width_o="700" height_o="350" data-src="https://freight.cargo.site/t/original/i/f7615a15ac3e911f29d015f604a33d233a22b55e901b016dab8fc43ca30cf9a8/0643WF-March-Campaign-2024-Blog-700x350-MOO-Reimagined-4.jpg" data-mid="216555044" border="0"  src="https://freight.cargo.site/w/700/i/f7615a15ac3e911f29d015f604a33d233a22b55e901b016dab8fc43ca30cf9a8/0643WF-March-Campaign-2024-Blog-700x350-MOO-Reimagined-4.jpg" /&#62;
&#60;img width="700" height="350" width_o="700" height_o="350" data-src="https://freight.cargo.site/t/original/i/25139e2ba9438d9fd635977cc8c686fca970bfa71d2a922541cedd751f60cb0a/0643WF-March-Campaign-2024-Blog-700x350-MOO-Reimagined-1-EN.jpg" data-mid="216555028" border="0"  src="https://freight.cargo.site/w/700/i/25139e2ba9438d9fd635977cc8c686fca970bfa71d2a922541cedd751f60cb0a/0643WF-March-Campaign-2024-Blog-700x350-MOO-Reimagined-1-EN.jpg" /&#62;
&#60;img width="700" height="350" width_o="700" height_o="350" data-src="https://freight.cargo.site/t/original/i/0bc3da9b69cb3f144d33605caf9fa330a73b8f051d6f25d677d58ec608365a95/0643WF-March-Campaign-2024-Blog-700x350-MOO-Reimagined-3.jpg" data-mid="216555023" border="0"  src="https://freight.cargo.site/w/700/i/0bc3da9b69cb3f144d33605caf9fa330a73b8f051d6f25d677d58ec608365a95/0643WF-March-Campaign-2024-Blog-700x350-MOO-Reimagined-3.jpg" /&#62;
&#60;img width="700" height="350" width_o="700" height_o="350" data-src="https://freight.cargo.site/t/original/i/ca5f4fced4c2732e14b4f2be3a99385dcf409fe5d68a609bf3565a49808a2541/0643WF-March-Campaign-2024-Blog-700x350-MOO-Reimagined-5.jpg" data-mid="216555045" border="0"  src="https://freight.cargo.site/w/700/i/ca5f4fced4c2732e14b4f2be3a99385dcf409fe5d68a609bf3565a49808a2541/0643WF-March-Campaign-2024-Blog-700x350-MOO-Reimagined-5.jpg" /&#62;
&#60;img width="700" height="350" width_o="700" height_o="350" data-src="https://freight.cargo.site/t/original/i/5a26266d0ce9a9d6743f5d02f447cf72b25de060a63e9d63ff0958fdb5875d45/0643WF-March-Campaign-2024-Blog-700x350-MOO-Reimagined-2-EN.jpg" data-mid="216555024" border="0"  src="https://freight.cargo.site/w/700/i/5a26266d0ce9a9d6743f5d02f447cf72b25de060a63e9d63ff0958fdb5875d45/0643WF-March-Campaign-2024-Blog-700x350-MOO-Reimagined-2-EN.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Wonderland Magazine</title>
				
		<link>https://philip-bailey.com/Wonderland-Magazine</link>

		<pubDate>Mon, 11 Aug 2025 18:50:32 +0000</pubDate>

		<dc:creator>pb-design</dc:creator>

		<guid isPermaLink="true">https://philip-bailey.com/Wonderland-Magazine</guid>

		<description>
	RoleSet Design
Assistant
	Team
Photography: Tais SiroteRetouch: Retouchment

	Wonderland&#38;nbsp;

The idea.&#38;nbsp;In collaboration with Tais Sirote for Wonderland’s perfume editorial, we transformed each fragrance into a visual narrative. Sculpting worlds from colour, texture and form to capture the spirit of scent in still life.



&#60;img width="1533" height="2000" width_o="1533" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2e7e8bc11e15bbcb0a61b3b6ca15753d6c1363dab57c218300725af61fa05cbd/Burberry.jpg" data-mid="236932392" border="0"  src="https://freight.cargo.site/w/1000/i/2e7e8bc11e15bbcb0a61b3b6ca15753d6c1363dab57c218300725af61fa05cbd/Burberry.jpg" /&#62;
&#60;img width="1533" height="2000" width_o="1533" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a0e5fad66b679111242b0ca3cbb4a22d098078378d2384cf93b31ae05842cdd0/Kenzo.jpg" data-mid="236931981" border="0"  src="https://freight.cargo.site/w/1000/i/a0e5fad66b679111242b0ca3cbb4a22d098078378d2384cf93b31ae05842cdd0/Kenzo.jpg" /&#62;
&#60;img width="1533" height="2000" width_o="1533" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7e4dbe35c85f09125cfe303b226266ecd9ce2513216ba135e9376feafae203ac/CALVIN-KLEIN_2.jpg" data-mid="236931980" border="0"  src="https://freight.cargo.site/w/1000/i/7e4dbe35c85f09125cfe303b226266ecd9ce2513216ba135e9376feafae203ac/CALVIN-KLEIN_2.jpg" /&#62;
&#60;img width="1533" height="2000" width_o="1533" height_o="2000" data-src="https://freight.cargo.site/t/original/i/de470f8f3dd4de3b81a410b43f0a80c5bb3fdacfd33cd93a0fd85d56354c97a6/HUGO-BOSS.jpg" data-mid="236931983" border="0"  src="https://freight.cargo.site/w/1000/i/de470f8f3dd4de3b81a410b43f0a80c5bb3fdacfd33cd93a0fd85d56354c97a6/HUGO-BOSS.jpg" /&#62;
&#60;img width="1527" height="2000" width_o="1527" height_o="2000" data-src="https://freight.cargo.site/t/original/i/469d3853f70fcca9804fe328502ead5418c74fed257996a7a4df77ec734e6320/Gucci.jpg" data-mid="236931982" border="0"  src="https://freight.cargo.site/w/1000/i/469d3853f70fcca9804fe328502ead5418c74fed257996a7a4df77ec734e6320/Gucci.jpg" /&#62;
&#60;img width="1533" height="2000" width_o="1533" height_o="2000" data-src="https://freight.cargo.site/t/original/i/08f755ff755c6125f112d801c42c24a0e26ee605fd113e95351a94512c821e59/Chloe.jpg" data-mid="236931979" border="0"  src="https://freight.cargo.site/w/1000/i/08f755ff755c6125f112d801c42c24a0e26ee605fd113e95351a94512c821e59/Chloe.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Perpetual Planner</title>
				
		<link>https://philip-bailey.com/Perpetual-Planner</link>

		<pubDate>Sun, 11 Aug 2024 15:45:39 +0000</pubDate>

		<dc:creator>pb-design</dc:creator>

		<guid isPermaLink="true">https://philip-bailey.com/Perpetual-Planner</guid>

		<description>
	Role
Concept
Design
Art Direction


	Team
Copy: James NorthPhotography: Rob Wilson, Luke Fullalove
Artwork: Ben Rosser
Video: Thomas&#38;nbsp;
Social Designer: Katie Lysieko&#38;nbsp;
	Perpetual Planner

The brief. MOO launched a new planner featuring an innovative component: the calendar clip, which needed a bit of explanation. 
The idea. Encourage users to think of the action 'clip, plan, do' when using the Perpetual Planner. As part of the go-to-market campaign, we created a USP-focused video and an explainer interview with the product designer, Felix.&#38;nbsp;

&#60;img width="5133" height="2053" width_o="5133" height_o="2053" data-src="https://freight.cargo.site/t/original/i/7ab6d8b10139fe07d2069d2024863bd9d433b9fbe7954a6a62ad79db1017f92c/0354WF-Perpetual-Planner-custom-planners-hero-1---8800-x-2959.jpg" data-mid="216183803" border="0"  src="https://freight.cargo.site/w/1000/i/7ab6d8b10139fe07d2069d2024863bd9d433b9fbe7954a6a62ad79db1017f92c/0354WF-Perpetual-Planner-custom-planners-hero-1---8800-x-2959.jpg" /&#62;

&#60;img width="3335" height="2000" width_o="3335" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5c85bccd003e46a160a0d5d17357499f755ae31dbfcb3a32830fab0bcd783813/0354WF-Perpetual-Planner-193---4778-x-3185.jpg" data-mid="216171975" border="0"  src="https://freight.cargo.site/w/1000/i/5c85bccd003e46a160a0d5d17357499f755ae31dbfcb3a32830fab0bcd783813/0354WF-Perpetual-Planner-193---4778-x-3185.jpg" /&#62;
&#60;img width="5673" height="3404" width_o="5673" height_o="3404" data-src="https://freight.cargo.site/t/original/i/094c85cbb19e5b6156608645782fb8a4f28ce510b234c05095d88700b06893d8/0354WF-Perpetual-Planner-244-1.jpg" data-mid="216171976" border="0"  src="https://freight.cargo.site/w/1000/i/094c85cbb19e5b6156608645782fb8a4f28ce510b234c05095d88700b06893d8/0354WF-Perpetual-Planner-244-1.jpg" /&#62;
&#60;img width="5902" height="3541" width_o="5902" height_o="3541" data-src="https://freight.cargo.site/t/original/i/a35359729cf5d6e2450a4718c5719f879b791fe85dd6ddfa50b77de102198cd1/0354WF-Perpetual-Planner-161.jpg" data-mid="216171974" border="0"  src="https://freight.cargo.site/w/1000/i/a35359729cf5d6e2450a4718c5719f879b791fe85dd6ddfa50b77de102198cd1/0354WF-Perpetual-Planner-161.jpg" /&#62;


&#60;img width="7430" height="4200" width_o="7430" height_o="4200" data-src="https://freight.cargo.site/t/original/i/1a9369fc16e96911ffc2c9d2f747cf1cfe40849a870a0f9dff4d13073c190a78/0354WF-Perpetual-Planner-445.jpg" data-mid="216172068" border="0"  src="https://freight.cargo.site/w/1000/i/1a9369fc16e96911ffc2c9d2f747cf1cfe40849a870a0f9dff4d13073c190a78/0354WF-Perpetual-Planner-445.jpg" /&#62;

&#60;img width="6424" height="3854" width_o="6424" height_o="3854" data-src="https://freight.cargo.site/t/original/i/1513603d314115bb2772f831f972e3c4accac8fd95a5b490e9ffb58f551b3a29/20220801_MOO_PLANNER_LIFESTYLE_7171.jpg" data-mid="216171991" border="0"  src="https://freight.cargo.site/w/1000/i/1513603d314115bb2772f831f972e3c4accac8fd95a5b490e9ffb58f551b3a29/20220801_MOO_PLANNER_LIFESTYLE_7171.jpg" /&#62;


&#60;img width="4872" height="2924" width_o="4872" height_o="2924" data-src="https://freight.cargo.site/t/original/i/034091cc8eb603e58c12e8f8dc58112a6985be74d5c8ac5b332758d95c10beff/0354WF-Perpetual-Planner-958.jpg" data-mid="216171954" border="0"  src="https://freight.cargo.site/w/1000/i/034091cc8eb603e58c12e8f8dc58112a6985be74d5c8ac5b332758d95c10beff/0354WF-Perpetual-Planner-958.jpg" /&#62;&#60;img width="3553" height="2033" width_o="3553" height_o="2033" data-src="https://freight.cargo.site/t/original/i/39dc551dd6256a18bc2a6c1c6d5b4611e931481a0815bdc1ec011657c2ea10bb/Email-Group-Planner.png" data-mid="216176582" border="0"  src="https://freight.cargo.site/w/1000/i/39dc551dd6256a18bc2a6c1c6d5b4611e931481a0815bdc1ec011657c2ea10bb/Email-Group-Planner.png" /&#62;

&#60;img width="6108" height="4518" width_o="6108" height_o="4518" data-src="https://freight.cargo.site/t/original/i/a091246f878a86193c481e29a6bc0d3753e344a78dc93899fc26a35c474e0267/20220801_MOO_PLANNER_LIFESTYLE_6906.jpg" data-mid="216183781" border="0"  src="https://freight.cargo.site/w/1000/i/a091246f878a86193c481e29a6bc0d3753e344a78dc93899fc26a35c474e0267/20220801_MOO_PLANNER_LIFESTYLE_6906.jpg" /&#62;
&#60;img width="6474" height="4316" width_o="6474" height_o="4316" data-src="https://freight.cargo.site/t/original/i/92f98e9b4c6a5da65731f6ce43bbad8e13f1e73806c5cef7d95bf4c4ca332ccc/20220801_MOO_PLANNER_LIFESTYLE_7067.jpg" data-mid="216183779" border="0"  src="https://freight.cargo.site/w/1000/i/92f98e9b4c6a5da65731f6ce43bbad8e13f1e73806c5cef7d95bf4c4ca332ccc/20220801_MOO_PLANNER_LIFESTYLE_7067.jpg" /&#62;




    
</description>
		
	</item>
		
		
	<item>
		<title>Squarespace x MOO</title>
				
		<link>https://philip-bailey.com/Squarespace-x-MOO</link>

		<pubDate>Tue, 13 Aug 2024 23:27:41 +0000</pubDate>

		<dc:creator>pb-design</dc:creator>

		<guid isPermaLink="true">https://philip-bailey.com/Squarespace-x-MOO</guid>

		<description>
	Role
Design
Art Direction
	Team
Copy: Liam BarnesPhotography: Chynna Guyat
Artwork: Emily Wheeler
	Squarespace X MOO

The brief. Showcase the benefits of using Squarespace's digital platform alongside printed brand materials through our brand partnership. 

The idea. Simply championing the importance of having both physical and digital brand essentials to make a lasting impact. The creative blends MOO's signature photography style with Squarespace's primary brand color to represent the partnership.



&#60;img width="6894" height="4599" width_o="6894" height_o="4599" data-src="https://freight.cargo.site/t/original/i/e84d7665a8a20d9e3ffb23b52f44ef4f6ca10b0c981c3ef48903bbe8fca3ebae/0481WF-squarespace-partnership-2023-311.jpg" data-mid="216371430" border="0"  src="https://freight.cargo.site/w/1000/i/e84d7665a8a20d9e3ffb23b52f44ef4f6ca10b0c981c3ef48903bbe8fca3ebae/0481WF-squarespace-partnership-2023-311.jpg" /&#62;

&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/4f87756b2482348f543ec37e6485cc7005e17663c1296c4de60e3c2ffa61a486/0481WF-O-Social-1200x1200-moo-squarespace-partnership-introduction-ezgif.com-video-to-gif-converter.gif" data-mid="216371468" border="0"  src="https://freight.cargo.site/w/600/i/4f87756b2482348f543ec37e6485cc7005e17663c1296c4de60e3c2ffa61a486/0481WF-O-Social-1200x1200-moo-squarespace-partnership-introduction-ezgif.com-video-to-gif-converter.gif" /&#62;
&#60;img width="2182" height="2286" width_o="2182" height_o="2286" data-src="https://freight.cargo.site/t/original/i/1a1fe00c3b23a68b51f219df4acf9ba69035bf6335c318d5bf0296d943e1240c/DM.png" data-mid="216371428" border="0"  src="https://freight.cargo.site/w/1000/i/1a1fe00c3b23a68b51f219df4acf9ba69035bf6335c318d5bf0296d943e1240c/DM.png" /&#62;

&#60;img width="5711" height="3562" width_o="5711" height_o="3562" data-src="https://freight.cargo.site/t/original/i/440ecd0bbf61b1dadd6b562c3c6a010dfcd3ceaa10b38f047f270bd70872364e/0481WF-squarespace-partnership-2023-195.jpg" data-mid="216323065" border="0"  src="https://freight.cargo.site/w/1000/i/440ecd0bbf61b1dadd6b562c3c6a010dfcd3ceaa10b38f047f270bd70872364e/0481WF-squarespace-partnership-2023-195.jpg" /&#62;&#60;img width="8363" height="5576" width_o="8363" height_o="5576" data-src="https://freight.cargo.site/t/original/i/3add54d39dd39301e1b1875b03237b908d34fbbaeca2ea8337ce635a535cc4a2/0481WF-squarespace-partnership-2023-348.jpg" data-mid="216323067" border="0"  src="https://freight.cargo.site/w/1000/i/3add54d39dd39301e1b1875b03237b908d34fbbaeca2ea8337ce635a535cc4a2/0481WF-squarespace-partnership-2023-348.jpg" /&#62;</description>
		
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